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Email health for real-estate offices

Fifteen minutes, plain English, every fix included free. We'll teach you what SPF and DMARC actually are — and why your business feels it when they're broken.

Reads public records only · nothing touches your inbox or systems

Listing alerts land in spam

Since 2024, Gmail and Yahoo require authentication from anyone sending bulk email — and listing alerts are bulk email. Most agencies we scan are missing the required DMARC rulebook, so their alerts fight uphill into the inbox.

Wire-fraud impersonation

Real-estate wire fraud usually starts with an email that looks like it came from the agency or title company. If your domain publishes no DMARC policy, an impostor's email “from you” gets delivered like the real thing. This is fixable at the DNS level — today.

“Did you get my email?”

When a client swears they never got your offer or disclosure, it's rarely random — it's usually a fixable authentication gap that makes your mail look suspicious.

In our July sweep of independent New Jersey agencies, 4 out of 5 had real, fixable email problems — most were missing the DMARC protection Gmail now requires, and some had SPF broken outright.
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